SEO for Insurance Agents – 3 Things You Need to Know Before Choosing an SEO Agency for Insurance
Insurance his a highly competitive sector and running ads on Google Adwords to generate leads for the insurance sector is very difficult.
The cpc (cost per click) on Google Adwords may range from AED 50 to 97, which means it will cost you at least AED 700 to AED 1000 to generate one good lead from Google Adwords.
The cheaper option to generate leads for the Insurance Sector (whether you are in Car Insurance, Home Insurance, Health Insurance or Life Insurance) is to use SEO (Search Engine Optimization)
Here are 3 steps to generate leads using SEO for Insurance:
1. Start with Google Analytics.
You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.
Google Analytics will collect all the information of users visiting your website, including their demographics, psycho-graphics, the keywords they use, their income levels and sales intent.
2. Build an SEO Friendly Website for Your Insurance Website.
I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.
3. Your Insurance SEO website needs a Sitemap.
Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.
4. Have SEO Friendly URLs
Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.
5. Do Keyword Research
If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions.
Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
6. Create Good Content.
This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity.
Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away.
Plus, retailer or not, great content is a great way to get inbound links.
To get a free SEO evaluation for your insurance website, contact us on 050 – 6986164