Is Your Brand Ready for the Metaverse?

Yesterday, FB took on a new name ‘Meta’ and social media will never be the same again.

We have reached the tipping point of social media converting into the metaverse and there is no turning back.

Brands that embrace this change and move forward will win while those that hesitate will loose big time. Here are 4 steps you need to take immediately to stay in the race.

1. Turn your original logo into an NFT ( a new type of digital asset where ownership is recorded on a blockchain) and have the credentials safely stored with top management.

2. Embrace Parallel Reality Marketing

You might have heard about Zed Run, an online platform powered by blockchain technology where NFT horses are bred, raced and traded. If you are an FMCG brand, you can have your own branded horses and stable.

Or you can throw a virtual party for your top employees on Roblox, the platform where 43 million daily active users engage in metaverse-like experiences.

3. Create a Virtual Showroom

Virtual Showrooms or vStores allow customers to take tours of any space or facility and interact with all kinds of objects ranging from a complete catalog of industrial machines to small tools or engineering processes.

4. Embrace Blockchain

The days of looking at Crypto with suspicious eyes are over. The underlying tech behind BT and ETH are so advanced that the entire Finance and Banking industry will have no option but to move to blockchain in the coming years.

The Future of marketing will be on the metaverse on platforms like Roblox, Fortnite, Animal Crossing, Minecraft and Second Life.

If your brand does not have a presence on these virtual worlds where people can explore, socialize, and build and buy stuff, you could be losing out big time.

Call me on 050 6986164 to setup a meeting and let’s discuss how you can get your brand ready for the metaverse.

You can also type ‘Meta’ in the comments below to get our latest report about building your brand in the Metaverse.