Before you embark on a lead generation campaign in Dubai, you need to be aware of what you are getting into.
To start with, lead generation is the end result of a strategic marketing process and not a stand alone service on its own.
Companies that treat lead generation as a stand alone service will often find that the leads do not convert into sales, no matter how hard they try to follow up with the leads.
It is only when you take a strategic approach to lead generation that you can get the results that you were hoping to get.
1. Study the Competition
When we take on a Lead Generation Campaign in Dubai, we look at the industry as a whole and try to spot the top competitors in the field.
Then we have a look at the marketing campaigns being run by the competitors and see if there are areas that they are missing.
2. Analyze Your Prospects
Step two would be to take a look at the target audience and find out as much as you can about them, including their gender, age group, purchase bevaviour, media browsing habits, search signals, buying patterns and so forth.
The more detailed the study, the sharper will be our lead generation campaign.
3. Determine Your Product Strength
Thirdly, we would look at your product or service and determine what its chief strength is. In marketing parlance its called USP or Unique Selling Proposition.
Basically, it means the differentiation factor that make the customer choose your product or service over the competition.
4. Putting it All Together
Armed with all the information that we have gathered, our designer would create sales funnels that accurately define the strengths of your brand the essence of your sales.
The last step is choosing the best digital channel to advertise the sales funnel and this is where we will use our ten year lead generation experience to setup the most effective digital advertising channels for your lead generation campaign.
To know more about lead generation campaigns and lead generation funnels in Dubai, give us a call on 050-6986164.